nteni field notes

Know why before
you reach out.

Practical thinking on the companies worth contacting, the people who own the problem, and the evidence behind a relevant introduction.

Which company signals make an introduction relevant?

A practical way to connect public company changes to a real buyer problem without pretending they prove purchase intent.

More field notes

Start with the part of prospecting that is hardest for your team. Each article gives you a method you can apply in nteni or your existing workflow.

Search articles

A company match is only half the work. Use the problem, workflow, and decision scope to identify a plausible owner.

Understand verified, unknown, catch-all, and suppressed contact states before they become campaign decisions.

A five-part scorecard for deciding whether a company belongs on your prospect list.

Build the offer, market, audience, prospect reason, and message strategy before writing outreach.