Understand your company profile
See how nteni turns a website or brief into the offer facts used throughout a campaign.
What the profile contains
The profile records the offer, the problem it solves, the likely buyer, differentiators, supporting evidence, and cautions. These are separate fields because a polished summary can hide an unsupported claim.
- Offer: what you sell and how it is delivered.
- Buyer problem: the condition that makes the offer useful.
- Proof: claims supported by your site or brief.
- Cautions: missing facts and claims the campaign should not make.
Where the facts come from
nteni reads a selected set of pages from the submitted website or uses the brief you provide. Source URLs are preserved with the research so you can distinguish a sourced statement from a model inference. An unreadable page is skipped; a run with no usable evidence stops.
Make a correction
Open the company profile in the workspace and update a field that is outdated or inaccurate. A correction to the offer changes the context available to later research and drafting. Check the new output after a material correction.
When to use a brief
Use a brief when the website is private, under construction, or describes several offers that should not be mixed into one campaign. State the offer, intended customer, geography, proof, and any exclusions in plain language.